CARF Breakfast Speaker Series
February 28
Toronto
‘Measurement of Internet Performance: Unraveling the Mysteries of the Web’ is the topic at upcoming Canadian Advertising Research Foundation event. Topics addressed include clickthroughs, unique visitors, pages, source/loss, time spent, conversions, duplication, and unique IPs. The panel will also explore the strengths and shortcomings of each measurement method.
A panel of industry leaders will be led by moderator Paul Gignac, president, IAB Canada. They include: Maura Hanley, SVP, The Media Company; Bryan Segal, senior director, comScore Media Metrix; Chris Williams, managing director, Media Contacts Canada; and Anwar Sumar, director EBusiness, Dell Canada.
OMMA West
March 19-20
Hollywood
Designed by and for the online marketing community, the Online Media, Marketing and Advertising Conference and Expo West is aimed at helping interactive media planners, buyers, marketers, sellers and suppliers get better at choosing and using rapidly evolving online choices. The event is presented by MediaPost, and the keynote speakers are: David Carson, co-CEO, co-founder, Heavy.com, creator of one of the most popular broadband-based entertainment networks; and Nick Grouf, co-founder and CEO, Spot Runner, an Internet-based ad agency whose innovative approach to commercial production, media planning and media buying enables local businesses to compete online.
