While P&G continued to camp out in the #1 spot, Unilever leapt to #2 from #13, and Toyota snagged the #3 slot after an absence. Among the other returning brands that have been missing from the top 15 for varying lengths of time are Quebecor Media, the Government of Quebec, L’Oreal, Subway and Campbell Soup. All info below was gathered through Montreal-based Eloda’s online TV ad tracking, auditing and viewing services, and all data is based on its recording grid (www.eloda.com).
Top 15 advertisers with the largest variety of TV ads on the Canadian English market for the period of February 16, 2007 to February 22, 2007 versus the same time period last year.
| 2006 | 2007 | |
| 1 | Procter & Gamble | Procter & Gamble |
| 2 | Quebecor Media | Unilever |
| 3 | McDonalds | Toyota |
| 4 | Loto Quebec | GlaxoSmithKline |
| 5 | The Brick | General Motors |
| 6 | Subway | Gouvernement du Québec |
| 7 | General Motors | Daimler Chrysler |
| 8 | Nike | Quebecor Media |
| 9 | Gillette | Wyeth-Ayerst Canada |
| 10 | Daimler Chrysler | L’Oreal Consumer Products |
| 11 | Banque National | Effem Foods |
| 12 | Bell Globemedia | Rogers Communications |
| 13 | Canadian Broadcasting Corp. | Subway |
| 14 | British Columbia Lottery | Campbell Soup |
| 15 | Tourism Victoria | McNeil Consumer Products |
Top 3 categories with the most new TV advertisers on the Canadian English market for period of February 16, 2007 to February 22, 2007 versus the same period last year.
