Canadians looking to escape winter’s deep freeze need travel no farther than the pages of their favourite daily paper to find their ideal vacation spot. TV comes in a distant second, but print is the main destination of those travel industry ad dollars.
Total National Media Spend – Q1 2006 – Spring travel
| Q1 2003 | Q1 2004 | Q1 2005 | Q1 2006 | |
| Total | $51,445,248 | 57,803,303 | 57,567,129 | 67,130,845 |
National Q1 2006 Total Spend by Medium
2006
| Dailies | $42,817,505 | (63.78%) |
| Magazines: | $4,332,889 | (6.45%) |
| Out of Home: | $3,570,456 | (5.31%) |
| Radio: | $3,552,277 | (5.29%) |
| Total TV: | $12,857,718 | (19.15%) |
National Q1 2006 – Top 5 Spenders – Spring travel
1) Expedia Inc. – Expedia.ca Online Travel Agency – (Travel agents, travel associations)
2) Transat AT Inc. – Nolitour Vacances Tours – (Tours, cruises, yacht charters)
3) First Choice Canada – Selloffvacations.com – Website – (Travel agents, travel associations)
4) Newfoundland Government – Newfoundland & Labrador Tourist Office – (Government travel bureaus)
5) Itravel2000.com – Itravel2000.com Website – (Travel agents, travel associations)
The preceding data is from the Nielsen Media Research, AdExpenditures. For more information, please contact Anita Boyle Evans, Anita.Boyleevans@nielsen.com. All data courtesy of Nielsen Media Research.
