CanWest MediaWorks has signed on as lead sponsor for this year’s National Advertising Awards. Its motivation for doing so, said SVP marketing ventures Catherine Bridgman in a statement is: ‘to support Canada’s home-grown advertising talent (plus the creation of) integrated media approaches’ to campaigns.
The winners of the National Advertising Awards will be announced on May 2 at a gala event during the NAA Festival in Toronto – and the victorious teams will receive cash awards from CanWest to cover travel and registration expenses to attend the Cannes Advertising Festival this June. From 2002 to 2006, the Globe & Mail was the NAA Festival’s lead sponsor.
