Viral wins top Marketing Award honours

It's official, social media is the holy grail.

At last night’s Marketing Awards, staged at Toronto’s unique Elgin and Winter Garden Theatre, Unilever’s viral Evolution effort took Best of Show and a gold in the TV category. Ad pundits have predicted the Dove work out of Ogilvy & Mather is a good bet for Canada to take the Grand Prix at Cannes.

Vancouver’s Rethink is the agency whose thinking resonated best with the judges, taking home the most hardware (37 awards), with Playland, it’s always-edgy client, getting Advertiser of the Year honors. DDB work racked up 18 awards, Taxi added a dozen new kudos to the trophy case, and Sid Lee took home 11 of the 178 awards up for grabs.