Globe launches

The national newspaper's biz brand has got its own domain now. Oh, and the print product's a little slimmer.

The Globe and Mail launched along with its re-designed print product yesterday. The new domain for ROB effectively ties biz reporting and investing tools from, and into a new one-stop site. The Globe has moved most of its financial listings – stock, bonds, mutual fund and market data listings – from the pages of the ‘Report on Business’ newspaper section to the Web.

New features and tools included in the launch are a stock quote page, a streaming tracker for desktops, biz and financial blogs, a law page focusing on the corporate legal community, and an online extension of the popular print feature, ‘Executive Decision.’

Yesterday also marked the launch of the ‘GlobeLife’ section inside a newspaper that is now a smaller broadsheet at 12 inches, along with a national campaign that started with last week’s OOH teaser. The new section includes a new advertiser information site.

An eight-week marketing campaign for the new elements will hit Toronto, Vancouver and Montreal. It includes print, online, television (specialty & conventional), cinema, outdoor, Motomedia, OptiAdmedia projection advertising, aerial banners, PR and street marketing initiatives. Yesterday, Air Canada passengers were given copies of a Globe-branded travel documents portfolio. Street marketing includes Globe and Mail Reading Gardens established in Toronto, Vancouver and Montreal.

Toronto-based Naked Creative handled the ad creative, and Gaggi Media did the media buys. Environics Communications is doing PR, while Free for All Marketing is doing the street marketing initiatives.