After a two-month absence from the top 15 TV advertisers, Kellogg appeared at #13. For the third week in a row, P&G, GM, L’Oreal, Kraft and Ford occupied the top five spots. On the rise were CHUM, which jumped from #11 to #6, Ontario Lottery & Gaming, which rose from #12 to #7, and Unilever, which went from #14 to #8. All info below was gathered through Montreal-based Eloda’s online TV ad tracking, auditing and viewing services, and all data is based on its recording grid (www.eloda.com).
Top 15 advertisers with the largest variety of TV ads in the Canadian English market for the period April 20, 2007 to April 26, 2007 versus the same time period last year.
| 2006 | 2007 | |
| 1 | Procter & Gamble | Procter & Gamble |
| 2 | General Motors | General Motors |
| 3 | L’Oreal Consumer Products | L’Oreal Consumer Products |
| 4 | Kraft | Kraft |
| 5 | The Brick | Ford |
| 6 | Ford | CHUM Limited |
| 7 | Reckitt Benckiser | Ontario Lottery and Gaming |
| 8 | Wyeth-Ayerst Canada | Unilever |
| 9 | Bell Globemedia | McNeil Consumer Products |
| 10 | McCain | Reckitt Benckiser |
| 11 | Daimler Chrysler | Daimler Chrysler |
| 12 | Princess Margaret Hospital Foundation | Bell Canada |
| 13 | Honda | Kellogg |
| 14 | Unilever | Parmalat |
| 15 | Colgate-Palmolive | Pfizer |
Top 3 categories with the most new TV advertisers on the Canadian English market for period of April 20, 2007 to April 26, 2007 versus the same period last year.
