Molson appeared at #12, the first time the beer biggie has broken into the top 15 list this year. Wyeth-Ayerst also appeared, at #8, after a three-week absence. L’Oreal fell from #3 to #11, but Daimler Chrysler climbed from #11 to #6. All info below was gathered through Montreal-based Eloda’s online TV ad tracking, auditing and viewing services, and all data is based on its recording grid (www.eloda.com).
Top 15 advertisers with the largest variety of TV ads on the Canadian English market for the period April 27, 2007 to May 03, 2007 versus the same time period last year.
| 2006 | 2007 | |
| 1 | Procter & Gamble | Procter & Gamble |
| 2 | General Motors | General Motors |
| 3 | L’Oreal Consumer Products | Kraft |
| 4 | Kraft | Ford |
| 5 | Unilever | Unilever |
| 6 | The Brick | Daimler Chrysler |
| 7 | Wyeth-Ayerst Canada | Ontario Lottery and Gaming |
| 8 | McCain | Wyeth-Ayerst Canada |
| 9 | Government of Ontario | The Brick |
| 10 | Daimler Chrysler | Bell Canada |
| 11 | Daimler Chrysler | L’Oreal Consumer Products |
| 12 | Johnson & Johnson | Molson |
| 13 | Toyota | Reckitt Benckiser |
| 14 | Pfizer | Toyota |
| 15 | Nestle | Pfizer |
Top 3 categories with the most new TV advertisers on the Canadian English market for period of April 26, 2007 to May 03, 2007 versus the same period last year.
