Olive extends its branches

The rapidly expanding online ad network Olive Canada has added Francophone parenting website mamanpourlavie.com to its roster.

Toronto-based Olive Canada online advertising network has added French-language parenting website mamanpourlavie.com to its expanding roster of content channels, which now includes thestar.com, CNET.com, Toronto.com, iVillage.com, livedeal.ca and nbcsports.com.

Mamanpourlavie.com, which features articles and discussion forums for pregnant women and the parents of young children, boasts 100,000 unique visitors each month. The addition of mamanpourlavie.com will help Olive – a partnership between Torstar Digital and Gesca Digital that doubled in size in its first year – to boost its reach, which already extends to 14.8 million unique Canadian visitors monthly.