Corus, Cogeco join up for Quebec radio sales

Groupe Force Radio will target 3.3 million Quebec listeners a week on 30 stations.

Corus Québec and Cogeco Radio Television have consolidated their sales teams to create Quebec’s largest radio sales organization.

Groupe Force Radio will be able to reach 3.3 million listeners a week – almost 50% of Quebec’s population, according to BBM stats – using five Cogeco stations, 13 Corus stations and 12 belonging to Groupe Force’s first client, Radio-Nord. The new company debuts June 4.