Pirate Master sails to strong start

Mark Burnett's Survivor-on-a-sailboat reality show got some wind in its sails last Thursday, but it couldn't beat dancing.

Pirate Master‘s premiere on CTV recorded 1.04 million viewers in its 8 pm time slot last Thursday. The Mark Burnett reality show beat Global’s Are You Smarter Than a Fifth Grader? (791,000) by 32%. About 60% of Pirate Master‘s viewers (604,000) were in the key A18-49 demo.

It was a strong start, but the show didn’t reach as high as So You Think You Can Dance?, which delivered 1.15 million for CTV at 9 pm against Global’s From the Ground Up, which got 366,000. At 10 pm, CTV’s CSI got 947,000 against Global’s Shark, which attracted 734,000.

Pirate Master was the latest US series to join CTV’s Broadband Network, along with On the Lot. The net is making Pirate Master eps available at midnight every Thursday, after they hit the air. Past eps of On the Lot are also included as part of CTV’s broadband catch-up viewing strategy.