Cutbacks for a cluster of brands in top TV ad ranks: Eloda June 8-14, 2007

But Reckitt Benckiser made it back onto the top 15 list, at #5, after a month's absence.

It was status quo for the big brands that have occupied the top four spots for weeks. But Pfizer, Toyota and L’Oreal all reduced their spot TV volume. All info below was gathered through Montreal-based Eloda’s online TV ad tracking, auditing and viewing services, and all data is based on its recording grid (