To celebrate its 40th anniversary, Toronto-HQ’d Pizza Pizza has bowed a pub titled, what else, Za Magazine. Part of the chain’s ‘Summer Fun Pack’ for ’07, the initiative might be extended into regular publication.

The magazine was produced in-house with a press run of 500,000 copies, and will be distributed along with pizza orders (while supplies last) in about 350 Pizza Pizza stores throughout Ontario. To thank customers for four decades of support, the company gathered two dozen partner/advertisers, who are offering more than $500 in coupons redeemable at popular summer attractions in Ontario.