Captivate revives Workopolis campaign, joins OMAC

While gearing up to relaunch the clever effort that targeted potential job hoppers, the network has thrown its lot - and 400,000 screens - in with the Out-of-Home-Marketing Association of Canada.

Between Aug. 13 and Nov. 4, the Captivate Network will repeat the Workopolis campaign that exposed its brand and services to office workers earlier in the year – with messaging suggesting a solution for those who may be unhappy with their jobs. This time around, the spots will play on 1,326 screens in Vancouver, Calgary and Toronto.

Created by Roundtable Advertising, the ads will also include the logo for the 2010 Olympics in Vancouver, as Workopolis is recruiting workers for the Vancouver and subsequent Olympic Games.

Captivate’s digital at-work news and entertainment network now reaches more than 400,000 consumers and business professionals who work in and/or visit Canadian office towers. Yesterday, the network announced that it has joined the Out-of-Home-Marketing Association of Canada. OMAC’s other members include Astral Media Outdoor, CBS Outdoor, NEWAD, Pattison Outdoor and Zoom Media.

‘We look forward to working with OMAC and its members to establish a stronger voice for the digital out-of-home industry in Canada,’ says Mike DiFranza, Captivate’s president/GM. ‘Global Entertainment and Media Outlook has predicted that the OOH advertising segment will grow 6.6% annually until 2010, (so) it’s an exciting time for the digital out-of-home space.’