Arguably the summer’s goofiest contest kicked off last week, when the World Fishing Network and PersonalTV from Rogers staged a lunch-hour stunt in downtown Toronto. Passersby were invited to demonstrate their fishing technique inadequacies, and then received remedial counseling from WFN ‘doctors’ in lab coats and ‘counsellors’ from Rogers.
The next step was launching the ‘Adopt an Angler’ contest, which invites Canadians to post a video or photo online with an explanation as to why they need to be ‘adopted’ by WFN and Rogers. The deadline for both entering the contest and voting for the neediest contestants is July 31. Four top vote-getters will win $250 gift cards from Bass Pro Shops, while the grand prize winner selected by a panel of judges will receive a Panfish 17 Tracker Boat, a $2,000 shopping spree at Bass Pro Shop and private lessons from a WFN Pro angler.
With both creative and media chores handled in-house at WFN, a 30-second animated TV spot will appear until the end of the month on WFN, GOLTV, CGTV (Casino & Gaming TV) and in the avails on major US channels including CNN and A&E. Online ads are appearing on the home pages of WFN, Bass Pro and Rogers.
