Time puts readers on cover

Well, sort of. And Andy Warhol would definitely have loved this promo.

In its first integrated marketing program, the Canadian edition of Time is offering subscribers the chance to go where only celebs have gone before: its cover.

The initiative, announced yesterday, is a collaboration with ad partner Xerox. It’s an invitation for Canadian subscribers to upload 4′x6′ photos of themselves to the magazine’s website. The first 1,000 to do so will see their own images on their individual copies of the Sept. 24 issue.

What’s in it for Xerox is showcasing the cutting-edge printing technology that makes this venture possible – the iGen3 110 Digital Production Press – which can digitally produce customized individual covers.