BabyFirstTV launches in Canada

A US channel thinks Canucks are ready for interactive and on-demand content for babies and toddlers.

Los Angeles-based BabyFirstTV is launching its channel in Canada, aiming to reel in parents and children for a co-viewing experience on Bell ExpressVu and Rogers’ PersonalTV.

The subscription-based service provides interactive experience for parents and toddlers, covering areas such as language, math and creative skills with its programs. Programming on the channel is 80% original and offers subtitles for parents. An interactive guide is also available at

The Canadian rollout will include free access for Bell and Rogers subscribers for this summer. BabyFirstTV is now available in 26 countries.