Zoom Media buys stake in Fashion Frame

Change room advertising was an attractive option for one of Canada's leading indoor out-of-home players.

Indoor ad company Zoom Media has bought 50% of Montreal-based Fashion Frame. Zoom Media will immediately provide sales, operations and traffic services as it aims to expand Fashion Frame’s network of change room and fitting room billboards across Canada.

The Fashion Frame network, helped by a recent deal with Winners Canada, is beginning an expansion beyond its 6,000 indoor billboards into all major Canadian markets.

Zoom Media president and COO Andy Querin says the new partnership will give advertisers the ability to reach such targets ‘with only one phone call.’