Decima Research founder Allan Gregg is re-joining the company on September 1. Gregg will enter a long-term consulting relationship with Decima and take on the role of chairman. He will also act as a strategic advisor.

Gregg hosts the talk show Allan Gregg In Conversation With, sits on the General Motors Advisory Board, the Bank of Montreal’s Advisory Council on Retirement and chairs the Walrus Foundation. He was also a founding shareholder of YTV and chairman of the Toronto Film Festival.

Decima, one of Canada’s largest consumer and public opinion research providers, had more than $30 million in revenues last year, with growth averaging more than 10%. The company has offices in Toronto, Montreal, Ottawa and Vancouver.