Toronto-based NetShelter.net is the new exclusive ad rep for Sitepoint.com – which is geared to web designers and developers. NetShelter is adding the Australia-based site to its branded network of technology, IT and gaming sites and will serve display ad inventory to Sitepoint.com.

SitePoint provides web developers and designers with a community and marketplace for educational, professional and entrepreneurial information. It currently attracts about four million unique monthly visitors and 27 million page views per month. It also has about 500,000 double opt-in newsletter subscribers and a registered user community of about 200,000. About 84% of the site’s audience is comprised of people who make business purchase decisions for a company, and about 40% are company owners or freelancers.

NetShelter branded network of sites also includes Geek.com, TheInquirer.net, GearLive.com, MacRumors.com, AppleInsider.com and Computing.net. The company’s developer portfolio also includes ProgrammersHeaven.com and OSWeekly.com. NetShelter advertising clients include Dell Canada, Intel, Microsoft, Monster, Motorola, Verizon, Vonage and Xerox.