Magazines have a reason to smile when it comes to photography, as they snap up nearly 50% of the ad dollars, followed by the other visual media – dailies, TV, and OOH. This category covers marketers of all types of cameras (including disposables), photographic equipment, film, film services and photofinishing, plus photographic studios.
Total National Media Spend – Q3 – Photography
| Q3 2003 | Q3 2004 | Q3 2005 | Q3 2006 | |
| Total | $2,896,013 | 3,858,083 | 3,268,798 | 2,947,017 |
National Q3 2006 Total Spend by Medium
2006
| Dailies: | $679,615 | (23.1%) |
| Magazines: | $1,385,636 | (47.0%) |
| Out of Home: | $231,886 | (7.9%) |
| Radio: | $107,940 | (3.7%) |
| Total TV: | $541,940 | (18.4%) |
National Q3 2006 – Top 5 Spenders – Photography
1) Sony Corporation – Sony SLR Digital Camera – (Cameras, still)
2) Wal-Mart Stores Inc. – Wal-Mart Photofinishing Dept. – (Film development, photofinishing)
3) Olympus Optical Co. Ltd. – Olympus Stylus Digital Camera – (Cameras, still)
4) Canon Inc. – Canon Canada Image – (Photographic equipment, projectors, slide & movie)
5) Pentax Corporation – Pentax Optio Digital Cameras – (Cameras, still)
The preceding data is from the Nielsen Media Research, AdExpenditures. For more information, contact Andrea Beach, Andrea.Beach@nielsen.com.
