Wrigley promos whitening gum in tanning salons

Toasty pelts and gleaming choppers just sort of go together, no?

Statements Media, which recently landed Wrigley Canada as the newest client for its network of tanning salon ad-boards, has begun a six-month campaign for Freedent Total whitening gum. The Toronto-based ambient media specialist is installing witty posters promoting the tooth-whitening product in hundreds of tanning salon rooms. As well, more than 100,000 sample packets of the product will be distributed to tanning salon patrons.

‘Statements’ tanning salon network is a great venue to position our client’s product to a targeted consumer segment,’ says Suzanne Ware, associate director at Wrigley’s Toronto-based media AOR, OMD Canada. ‘Tanners are undoubtedly image-conscious, and will appreciate the proven whitening capabilities of this new gum.’ Creative for the campaign was developed by Leo Burnett Toronto.