BT to play world’s largest Twister game

Marketers will get in on the action when 4,000 folks twist their limbs for TV cameras at the Rogers Centre tomorrow.

As promos go, this one’s bound to be a hoot. Tomorrow, Breakfast Television will try to break the Guinness World Record for the largest game of Twister ever, while various marketers leverage the hilarity.

The shenanigans will be broadcast live from Toronto’s Rogers Centre on Friday, Nov. 9 from 6-9 am, during BT‘s regular broadcast. A portion of the attempt will also air on CP24 at 8:30 am.

The public is being invited to participate in the game, meet Citytv personalities and vie for prizes including an Xbox, gift certificates for stores in the Vaughan Mills shopping centre and a vacation to the Dominican Republic courtesy of WestJet – which is currently publicizing its newest route.