Teletoon Retro tops digital channels

More than double the eyeballs of any other digital channel? Not bad for three months.

Teletoon Retro has become Canada’s largest digital specialty channel after securing carriage with Shaw Cable, Star Choice and Cogeco Cable. The channel, launched only three months ago on October 1, rolled out across central and western Canada in mid-December and now has a subscriber base of more than four million.

The channel (owned by Astral Media and Corus Entertainment) now offers advertisers more than double the subscribers of any digital channel in the country, according to the CRTC Broadcasting Policy Report 2007. Top advertisers on Teletoon Retro include Wyeth, Canadian Tire, Procter & Gamble and Ford.

Targeting adults 25-49, Teletoon Retro features a nostalgic throwback of classic toons such as Bugs Bunny, The Flintstones, Scooby-Doo, The Jetsons and familiar characters like Fat Albert, Tom & Jerry, Rocky and Bullwinkle and Superfriends.

See MiC‘s coverage of the Teletoon Retro launch here.