Transcontinental to publish French edition of More

Since debuting last March, circulation of the English-language magazine targeting affluent Canadian women over 40 has soared to 80,000 per issue, doubling initial projections.

Transcontinental Media announced yesterday that it plans to publish a French-language edition of More this fall.

Circulation of the English version of the magazine, which debuted in March 2007 and is aimed at relatively affluent women aged 40 and over, has doubled initial projections, soaring to 80,000 per issue. The editorial approach More shares with its US version has also been successful down south, tripling in circulation since its 1998 launch and winning Advertising Age‘s ‘Magazine of the Year’ designation for 2006.

‘With the success of More in Canada, we confirmed we had a magazine that neither our readers nor our advertisers had ever seen before, and they were hungry for it,’ says Francine Tremblay, Transcontinental’s SVP of consumer magazines. ‘More magazine speaks to a unique niche, and it’s obvious to us that niche exists among French-speaking women as well.’

The as-yet-unnamed French edition of the magazine will be headed by Sylvie Poirier, who will leave her current position as editor-in-chief of Transcontinental’s Elle Quebec.