Lilianne chooses Zoom’s Fashion Frame

The indoor billboard network is adding the lingerie boutique chain to its fitting room network in Quebec.

Montreal-HQ’d Zoom Media has added another major client to its network of billboards in more than 6,000 fitting rooms across the country.

The Lilianne Lingerie chain, which boasts boutiques in upscale shopping centres throughout Quebec, announced yesterday it will be spotlighting its wares on Fashion Frame’s indoor billboards. ‘With this partnership, the Lilianne Lingerie boutiques, together with the Moments Intimes [line], add an exceptional complementary offer for our advertisers,’ says company president Danielle Chagnon. VP Norman Lutfy adds that the Fashion Frame connection ‘will create interesting opportunities for us to offer an added-value experience to our customers.’

Located in many of Quebec’s upscale shopping centres, Lilianne Lingerie boutiques cater mainly to women 25-54 who devote hefty chunks of their disposable income to fancy undies.