stirs Bollywood buzz online

An interactive hub of all things Bollywood aims to go from start-up to sticky entertainment destination for the Indian diaspora.

Toronto-based is going after Bollywood fans in Canada and around the world with online video, music, news and reviews. The site has also built interactive features such as a Bollywood sliding puzzle and gadget video players for iGoogle and Netvibes.

The site is less than a month old, and so far visitors have landed at the page from about 120 cities worldwide. Several Bollywood music and movie production companies have inquired about being featured on the site, which will soon sell IAB-approved ad units and sponsorship opportunities in North America and Europe. But the site aims to avoid pop-ups.

Currently, SunoMusic has more than 10,000 songs, all of which are free of cost, and will soon start offering audio and video downloads. The site also features games such as ‘Save Ameesha,’ ‘The Great Indian Marriage’ and ‘Bombay Taxi.’

The site was conceptualized by Suresh Krishnan, who has previously worked as an account manager at ZenithOptimedia (for Nestle Confectionery, SHARP electronics and Ontario Ministry of Health), a strategy account manager at PHD Canada (for Unilever brands like Sunlight, Suave and Sunsilk) and an account planner at Mediaedge:cia, responsible for Payless Shoes, Pella Windows and Computer Associates.