If, this Valentine’s Day, you just happen to be wondering about the consumption habits of the 4.4 million (16%) Canadians who’ve used contraceptives during the past month, here you go.

▪ This group is 2.2 times more likely to have children three years of age or younger in the household than average Canadians.

▪ These loving Canadians are 2.7 times more likely to have visited an online or Internet dating site in the past year than average Canadians.

▪ The Internet sites must work, as these Canadians are 2.9 times more likely than average Canadians to be intent on purchasing wedding services in the next two years.

▪ They are 2.5 times more likely to have gone dancing or to have visited a nightclub one or more times in the past year than average Canadians.

▪ As a group, they are 3.2 times more likely than average Canadians to have had a body scrub or a body wrap in the past year.

▪ These amorous Canadians are three times more likely to have visited a cosmetic surgeon in the past six months than average Canadians.

▪ They are 2.3 times more likely to have visited an acupuncturist in the past six months than average Canadians.

▪ And they are 2.1 times more likely to wear contact lenses than average Canadians.

▪ The top three media by yesterday exposure for Canadians who have used contraceptives in the past month are TV (86%), Radio (83%) and Internet (75%).

▪ Hot Adult Contemporary (28%), Mainstream Top 40/CHR (27%) and News/Talk (25%) are the top three formats by weekly radio reach for these passionate Canucks.

▪ And the top three television program types watched in an average week by this group are Movies (61%), News/Current affairs (47%) and Suspense/Dramas (43%).

The preceding information is from BBM RTS Canada Fall ’07 (Individuals 12+), a syndicated consumer-media survey of over 65,000 Canadians, conducted twice a year by BBM Analytics. For more information contact Andrew Currie at acurrie@bbm.ca