Slice scores 31% growth in target demo

Slice Network is about to celebrate its first anniversary and, growthwise, the guilty pleasures net is calling it a very happy birthday. Now it's readying a saucy spring launch line-up.

Since the Slice Network launched on March 5, 2007, the ‘guilty pleasures’ specialist has gone after women 18-49 with a strong focus on the sweet spot: women in their 30s. The advertising and promotion lavished on backing the net’s launch obviously paid off.

In its first year, Slice recorded a whopping 31% increase in the women 18-49 demo (BBM/NMR AMA, 3/5/07-7/1/07, 7/2/07-10/7/07, 10/8/07-1/6/08). The net has also seen steady growth in minutes viewed – up 24% for women 18-49.

‘We were dedicated then to satisfying our viewers with true guilty-pleasure programming and are carrying that commitment through to the coming year,’ says Canwest Broadcasting VP content for Slice, Vanessa Case. ‘It’s definitely a happy birthday.’

The net’s spring line-up will kick off on April 7 with more irreverent, unapologetically saucy programming. Series new to the spring schedule include Tim Gunn’s Guide to Style, headlined by the ever-charming Tim Gunn (of Project Runway fame), a ten-week quest for love in How to Find A Husband and the world broadcast premiere of Spoiled Rotten – where wealthy families accustomed to affluent lifestyles are given a dose of ordinary life.