Clear Channel, OBN to observe Earth Hour

March 29 promises to be a dark day in Toronto and around the globe - but in a good way.

For Earth Hour, in an unprecedented international gesture to boost awareness of climate change, communities and individuals around the world will switch off their lights for one hour beginning at 8 pm EST on March 29. And two of Canada’s biggest operators of digital outdoor billboards have pledged to do their bit.

All of Clear Channel Outdoor’s LED and backlit signs at Toronto’s Yonge-Dundas Square will go dark, as well as 13 displays along the city’s Gardiner Expressway. CCO is also managing Toronto’s official Earth Hour countdown clock on its LED sign located at the Atrium on Bay media tower.

‘We look forward to participating in this global event and to our ongoing, continued practice of being a responsible corporate citizen,’ says Paul C. Seaman, CCO’s VP of real estate and public affairs.

A spokesperson for OBN (Outdoor Broadcasting Network), whose digital boards also light up Yonge-Dundas Square, as well as other spots in Toronto, tells MiC that company will also honour Earth Hour by going dark.