W Network soaring with Air Canada

Taking the concept of high flying literally, the net's fare is now gaining exposure to a captive audience of women travellers.

Toronto’s Corus Entertainment and Spafax Canada have partnered to launch a dedicated W Network in-flight channel on Montreal-HQ’d Air Canada’s personal video-on-demand system.

The launch makes the W Network the only female-targeted in-flight channel for the airline. All aircraft equipped with the seat-back systems will feature the net as part of the in-flight entertainment package. To build awareness of the channel, program notes will be featured in En Route magazine.

The W Network branded channel will feature programming such as Take This House and Sell It!, Style By Jury, Divine Design, Maxed Out, Shopping Bags, Colour Confidential, Save Us from Our House! and The Smart Woman Survival Guide. New episodes will debut each month.

Rebecca Bircher, Spafax Canada’s manager of in-flight entertainment and content development, says female flyers are ‘an important passenger segment, and we are pleased to partner with W Network to provide entertainment specifically targeted to this audience.’

Shelley Findlay, VP marketing for Corus’ women’s specialty television, adds the deal is ‘a unique way to build awareness of W Network and its programming. Bringing W’s programs to audiences at 35,000 feet is a first for the network, and it provides consumers with an alternative platform to sample W’s wide-ranging assortment of entertaining and informative programming.’