Pauchuk succeeds Ivey at Initiative

Formerly managing director at The Media Company, Michele Pauchuk is now in charge of Canadian ops at her new agency.

Michele Pauchuk has left her post as managing director of The Media Company to oversee Canadian operations at Initiative Worldwide. She succeeds Sarah Ivey, who has been named EVP/director of planning for Initiative Worldwide and director of the Interpublic Group unit Sandbox (which works exclusively for Johnson & Johnson brands).

Before her seven-year stint at The Media Company, Pauchuk held media roles at Communique Group, Doner Canada and Palmer Jarvis DDB.

Noting that Pauchuk is his agency’s first non-American executive hire since he became Initiative’s worldwide CEO earlier this month, Richard Beaven stated: ‘She is a strong, competent leader who demonstrates a take-charge attitude and a quiet reserve that both her clients and staff respect.’