Weather Network intros mobile apps

In a North American first, the net and its French-language counterpart will offer ad-supported weather and traffic updates wherever consumers happen to be.

The Weather Network and French-language counterpart MétéoMédia have just launched WeatherEye Mobile and TrafficEye Mobile. The new applications for mobile phone users will provide 24/7 mobile access to weather and traffic information, a first in North America.

Both apps are ad-supported and free to mobile subscribers. WeatherEye Mobile offers continuously updated info re current weather conditions, short- and long-term forecasts and weather warnings for thousands of cities in Canada and around the world. The service has been launched in English and French for BlackBerry smartphone users from Research in Motion (RIM).

TrafficEye Mobile provides real-time access to traffic information, road incidents, traffic flow maps and access to traffic camera images. Initially, the service will provide information only on the Greater Toronto Area in English for BlackBerry smartphone users on all mobile carriers and for most Canadian wireless customers across the country. Over the next few months, both the Weather Network and MétéoMédia plan to offer the mobile applications to other devices and cell phone providers and to extend the TrafficEye Mobile to other Canadian cities.

‘With the WeatherEye Mobile and TrafficEye Mobile downloads, users will have even more local relevant information at their fingertips – not to mention that they’ll be able to consult them on their phones without a monthly charge,’ explains Mark Thompson, director of the mobile divisions for The Weather Network and MétéoMédia.