Olive to rep EyeWeekly.com and other Star sites

The online ad network's roster now includes four sites connected to Star-related properties.

Torstar Digital’s Olive Canada Network has officially added four premium sites to its inventory of online. EyeWeekly.com is joining the network, along with TheStar.com‘s recently launched microsites yourhome.ca, parentcentral.ca and healthzone.ca.

Olive Canada has defined each site’s audiences as follows: EyeWeekly.com – active, culturally engaged Torontonians; parentcentral.ca – lively, smart moms and moms to be; yourhome.ca – homeowners seeking home improvement and active home shoppers; healthzone.ca – an audience focused on wellness as a lifestyle choice.

EyeWeekly.com’s comScore numbers for March 2008 peg the site at 52,000 unique monthly visitors and 450,000 page views. ComScore data is not yet available for the other three sites. Olive reports that parentcentral.ca (launched March 31) has attracted 459,000 page views, healthzone.ca (launched April 9) 417,000 page views and yourhome.ca (launched April 7) 405,000 page views.

Director of audience acquisition Theresa Smith says the addition of the sites ‘augments Olive Canada Network’s ability to deliver a highly desirable urban demographic to advertisers. All four sites combine rich, engaging content with relevant tools and information, creating an ideal environment for advertisers to deliver their message.’

The Olive Canada Network reaches about 13 million online Canadians monthly (comScore, January 2008) through its top-tier sites, including some US channels such as iVillage.com, CNET.com and ArtistDirect.com.