New Brunswick Tourism chooses

The provincial department is the latest advertiser to opt for technology, which enables TV viewers to link from 30-second commercials to long-form videos.

On-demand television viewers who are intrigued by a new commercial for New Brunswick Tourism and Parks can access more information by clicking their remote-control devices. Technology provided to the advertiser by can link interested viewers to an 11-minute video extolling the province’s vacation highlights.

‘The solution allows us to reach consumers who have an interest in our destination to connect directly with people planning a vacation,’ says Natalie Wiggins, a spokesperson for New Brunswick Tourism and Parks. ‘With the power of video, they can experience a bit of what they can expect by vacationing in New Brunswick.’

Creative for the campaign, which will run until June, was done by Montreal-based LG2, and media planning by Toronto-based Carat Canada.