Ad rights on Toronto’s Skywalk go to Pumped

OOH exposure to thousands of people is possible almost every day of the year on 77 media facings lining the walkway between the Rogers Centre and Metro Toronto Convention Centre.

Markham, Ont.-based Pumped has been awarded the exclusive advertising rights for the Toronto Skywalk, which links the Rogers Centre and the Metro Toronto Convention Centre. Effective June 1, the deal gives Pumped the rights to represent, sell and service all 77 media facings and event floor space for marketing, media and domination campaigns.