There’ll be something new when the Just for Laughs comedy festival’s annual free event gets underway in downtown Toronto on July 23: sponsorship by Future Shop.
It’ll be a first for the electronics biggie, Lisa Kurenoff, marketing manager for the Burnaby, BC-based company, tells MiC. ‘And with our new flagship store located right next to Yonge-Dundas Square, we will be sponsoring more events like this.’
Kurenoff adds that Future Shop’s sponsorship of the comedy fest will be promoted with advertising [being prepared in-house and still under wraps] plus a flyer, online presence, media and blogger relations, and the company logo will appear on all Just for Laughs elements, including contests. Kurenoff says Future Shop will also give away VIP tickets/experiences to the [indoor] gala performances.
WestJet is another sponsor of the festival, whose headliners include Martin Short, Seinfeld star Jason Alexander and Saturday Night Live alumnus – and future host of Late Night on NBC – Jimmy Fallon.
