Astral Media Radio bows biz website, newsletter

The idea is to help advertisers make more informed decisions for future radio ad campaigns on the company's network.

Montreal-based Astral Media Radio announced yesterday that it is launching a business website to help advertisers make more informed decisions for campaigns on its network of 82 radio stations.

The new website features reports and analyses ‘showing the latest economic and consumer trends’ plus station stats ‘audience profiles, socio-demographic statistics.’ The initiative has two phases, first focusing on Astral’s French-language radio stations across Quebec, followed by more in-depth information on Astral’s English-language stations.

Additionally, Astral Media Radio announced a new business newsletter. Meant to be ‘both useful and entertaining,’ it will feature news on Astral’s radio programming and developments. Those who subscribe to the newsletter before June 16 will have a chance to win travelers’ cheques from Vacances TMR valued at $5,000.