Toronto-based Insight Sports is dipping its line into user-generated content for the latest World Fishing Network (WFN) promo, Adopt an Angler.

The contest microsite, www.wfn.tv/adopt, gets users uploading videos, pics and stories about why they suffer from D.A.D. – ‘deprived angler disorder’ – and need to be adopted by the channel. The incentive is a contest with a grand prize of a fully rigged Stratos 176XT boat, valued at $15,000, to the most ‘deprived angler.’

All submissions can be viewed and voted on by microsite visitors. The three submissions with the highest number of online votes get a $250 gift card to a fishing retailer of their choice and a WFN prize pack. Following the contest deadline, a select panel of WFN judges will choose the grand prize winner.

The disorder, a term created by WFN, identifies individuals who need the most help in improving their fishing performance. Symptoms include Empty Net Syndrome, Tired Fishing Equipment, Poor Hand-Eye Coordination, Floatation Malfunction, Casting Elbow, Impoverished Tackle Box, Scavenger Impulse Phenomenon, Fishing Challenged, Worm-O-Phobia and Urban-itis.