UpTrend signs the sassy girl’s city site

SheDoestheCity is the latest property to sign an ad representation deal with UpTrend Media.

SheDoestheCity.com has joined the ranks of sites represented by Toronto-based UpTrend Media. The site targets witty, smart and stylish women and reaches about 10,000 Canadians per month. It launched in November 2007.

Founded by Jen McNeely, SheDoesTheCity is like the twisted sister of girly websites in Toronto, serving up everything from event listings to style advice. McNeely says her goal for the site was ‘to bring a little more edge and spice to women’s web.’

UpTrend Media’s network now reaches about 11 million Canadians monthly, reports the company. (See MiC‘s coverage of the company’s previous representation deals.)