CTV launches broadband lineup for summer

With a new, intuitive video player streaming content from seven channels, the net is pushing online entertainment this summer.

CTV is launching a summer broadband lineup through its flashy new video player, a multi-channel interface that presents programming content from across its seven conventional and specialty channels. The net reports the player is easier to use and ties together dynamic and interactive content from CTV, TSN, The Comedy Network, Discovery Channel and BNN, through the parent portal at CTV.ca.

Flashpoint will join the net’s broadband shows after its premiere on CTV and CBS on July 11. Other online series will include Mad Men, Gossip Girl, The Hills, Robson Arms, Instant Star, Comedy Now!, The Daily Show with Jon Stewart, The Colbert Report, TMZ, eTalk and highlights from Canadian Idol. New episodes will begin streaming at CTV.ca the morning following their broadcast premieres.

The new player includes a cascading browse function, allowing users to choose programs, episodes and episode segments in an intuitive environment. Users can also build their own playlists and create a video library with a My Lineup feature, which keeps track of the videos they’ve watched and plan to watch. Content is also shareable by sending links and bookmarking (compatible with the top social networking sites).

‘This is about exposing these series to the widest audience possible,’ says Susanne Boyce, CTV president of creative, content and channels. ‘Summer is a busy time, and we want to make sure viewers are able to sample these programs at their convenience.’ VP digital media Stephan Argent adds that CTV has ‘evolved with our viewers.’

CTVglobemedia websites average 7.7 million unique visitors and 332 million page views each month.