The concept of anger management got an interesting interpretation by Vancouver’s always-innovative Rethink Communications last Friday.
Passersby on Pender Street were startled to come upon what appeared to be a trashed computer monitor that had been tossed out of a window. No clues were provided at the scene, but MiC can tell you that the street stunt was meant to raise awareness about the availability of anger management treatment at local agency Jericho Professional Counselling Services.
The eye-popping installation was part of a pro-bono campaign developed by Rethink which also includes an interactive web banner.
