TBWAToronto wins credit union biz

The agency won both media and creative AOR status for Hamilton-based bank FirstOntario Credit Union.

Toronto-based TBWA is the new creative and media AOR for FirstOntario Credit Union – previously a client of Burlington-HQ’d Play Advertising – and promises to help strengthen the brand’s profile and awareness.

‘From our first meeting, our team was impressed with TBWA’s high quality and speed to market,’ says Christine Zazal, head of marketing at FirstOntario Credit Union. ‘Their disruption and media arts process was exactly what we needed to help re-energize our business.’

Established in 1939, FirstOntario Credit Union has over 68,000 members and 17 branches serving 11 communities within the Greater Hamilton Area, the Niagara region and southwestern Ontario.