Toronto-based multimedia company S-VOX, whose flagship is specialty channel VisionTV, has brought brand and transaction building shop The Collective, also based in Toronto, into the fold as its media buying AOR after working with it for a year on a project basis.
‘Working with The Collective assures us that we’re getting the most cost-effective bang for our budget and that every dollar is spent wisely,’ explains Gail Thomson, director, audience brand and marketing, S-VOX.
The Collective’s media department will continue to handle planning and buying for S-VOX’s national radio, print and OOH advertising, as well as create many of the print campaigns that support each media buy.
The newly appointed AOR just finished media planning and buying, including radio, print and OOH ads, for the launch campaign of S-VOX’s freshly acquired Joytv stations in Vancouver and Winnipeg.
