While the hugely popular drama series Flashpoint took the lead Thursday night with 1.29 viewers on CTV and CBS, the two-hour series premiere of So You Think You Can Dance Canada got 1.25 million tuning in on CTV – 5% higher than America’s So You Think You Can Dance, season Four.
The show was sampled by 3.7 million viewers, 71% of which were females aged 18 to 54. Highlights can be further viewed on demand using the CTV video player.
The new dance series began with a promotional campaign including on-air, outdoor, radio and online ads, as well as dance teams performing in Toronto, Montreal and Vancouver. The creative and media buys were done in-house at CTV.
Airing at the same time were Big Brother, with 1.1 million viewers on Global/CBS, and The Office, with 375,500 viewers on Global/NBC.
