Canadians make a splash at London International Awards

Several Canadian ad agencies are earning global recognition for their innovative campaigns by making it into the LIA finals.

The finalists for the 2008 London International Awards, which recognize exceptional creative work in advertising, design and digital media, have been announced, and several Canadian agencies are among them.

In the Integrated Media category, Ogilvy & Mather is nominated for its Diamond Shreddies campaign, which featured a ‘line extension’ that turned Shreddies 45 degrees. The campaign included viral videos, television, a website, OOH, print and a package redesign.

Leo Burnett and Taxi are recognized for their ambient campaigns in the Non-Traditional Media category. Leo Burnett’s James Ready campaign ‘Caps, Labels, In Case’ earned props for using beer packaging to encourage drinkers to keep beer at a dollar each. Taxi’s ‘Mini Dream Car’ campaign projected what a car might be dreaming about in its outdoor campaign.

In Digital Media, Taxi Canada is nominated for its ‘Minimalism’ campaign for Mini, while Tribal DDB is recognized for the Subaru Forester ‘Sexy Subaru’ campaign.

Canadian agencies are also nominated in a variety of other categories, including Print, Television and Design. The winners will be announced on Nov. 10 in London.