Burger King gets poetic

The QSR chain links beef and poetry with its 'Meat Haiku' website.

Burger King is encouraging meat lovers to show their sensitive sides and get creative with the launch of meathaiku.com, where they can write haikus about their passion for meat. No formal advertising will promote the site – Burger King is counting on word-of-mouth via ‘tell-a-friend’ emails and social networking sites like Facebook and MySpace to attract visitors.

Promoting the launch of the Steakhouse Burger, a new permanent menu item, and the Loaded Steakhouse Burger, a featured item available until the end of December, the site explains what a haiku is for those who aren’t poetically inclined, and visitors can fill out a three-line form with their own versions of the Japanese poems. The first 100 poets are eligible to win a $25 BK Crown Card, which can be used like cash at Burger King locations. The contest will run until Dec. 7, but the site will remain up indefinitely.

Former wrestler, star of CTV’s travel show Stratusphere and yoga studio owner Trish Stratus contributed her own haiku to the homepage. It reads: ‘Do yoga, eat meat/Stratusfaction guaranteed/Do the body good.’