In the spirit of The Amazing Race, CTV launched the Air Canada Amazing World Experience contest, which was jointly developed by CTV and Montreal-based ad agency Marketel – who also handled media buys – using multiplatform promotional material to reach travel buffs.

To encourage viewers to enter the contest, CTV developed 30-sec, 10-sec and 5-sec on-air promos, which are airing on Montreal’s Metrovision screens. Online banners are featured on CTV’s website, travelandescape.ca, discoverychannel.ca and aircanada.com.

Prizes include four trips for two, including flights and accommodations, to a destination in Asia, Europe, South America or Australia, as well as one grand prize trip for two to all four destinations. The contest ends Nov. 23.

The Amazing Race airs Sundays at 8 pm ET on CTV.