Vancouver airwaves gain Shore 104

The last available FM frequency in Vancouver was recently acquired and is set to launch in late winter.

An independent group of radio and music experts recently acquired the last available FM frequency in Vancouver, which aims to launch in late winter as Shore 104. It offers advertisers product integration, custom creative and, of course, traditional spot buys.

Catering to audiences ages 25 to 54 in Greater Vancouver and the Lower Mainland (which entails 2.5 million potential listeners), the playlist will pay special attention to authentic roots music, emerging BC artists and singer-songwriters, along with well-known artists like Joni Mitchell, Feist and Eric Clapton. Essentially, it intends to position itself as Canada’s first true adult album alternative (triple-A) format.

Roy Hennessy (CKLG, Fox-FM) is the station’s president, while other members include music impresario Sam Feldman, veteran Canadian programmer Bob Mackowycz (Macko) and Bob Mackowycz Jr., radio consultant David Bray and TV personality Michael Landsberg (TSN), among others.

Its website is set to launch before the end of 2008.