Hershey trots out chocolatiest national push

The iconic brand's 'chocolatiest milk chocolate' message is coating 11 markets in a sticky media recipe concocted by PHD.

To help Hershey Canada promote its re-formulated, chocolatier-than-ever milk chocolate recipe, PHD Canada and creative agency Arnold NYC developed an extensive multimedia campaign targeting the nation’s chocaholics.

The TV broke nationally today, and OOH ads debut on Monday in 11 markets across the country, spanning billboards and 3D extensions.

In French Canada, PHD and Hershey Canada have partnered with Astral Media to develop an integrated program designed to reach the French consumer through all major touchpoints, including TV, radio, OOH and online advertising.